Fluoride Action Network

Crest gives 86-year-old her wish with starring role in ad

Source: Ad Age | December 10th, 2019 | By Jack Neff
Industry type: Toothpaste


… The commercial also aims to “elevate the role of oral care in our lives,” De Jesus says, which the U.S. could actually use right now. For the first time since Crest was founded more than 60 years ago to fight cavities, he says, “This is the first decade in America when cavities are actually increasing.”

That owes to several factors, including a third of Americans being uninsured, fluoride use declining in products and public water systems, and “the diet of America not being in a good place,” he says. Crest plans to step up partnership efforts to fight cavities in the year ahead.

*Original article online at https://adage.com/article/cmo-strategy/crest-gives-86-year-old-her-wish-starring-role-ad/2221546