Amid the trends affecting dentistry in 2025 — including AI innovation, staff shortages, and rising costs — a handful of articles stood out to DrBicuspid’s readers.
From a lighthearted gold tooth mystery to lawsuits and data breaches, here’s what DrBicuspid readers read the most, ranked in order from 5 to 1, in 2025.
4. Colgate resolves illegal marketing of fluoride toothpaste claim
Colgate-Palmolive agreed to alter its packaging and marketing of kids’ fluoride toothpaste in response to an investigation by the Texas attorney general’s office that accused the company of illegally advertising its products to parents and children.
Last May, Texas Attorney General Ken Paxton sent civil investigative demands to Colgate and Crest asserting that “toothpaste manufacturers continue to flavor their products and deceptively market them in ways that encourage kids to ingest fluoride toothpaste and mislead their parents to use far more than the safe and recommended amount of fluoride toothpaste.”
Original article online at: https://www.drbicuspid.com/dental-business/article/15774696/drbicuspids-top-5-business-stories-of-2025