The children of Lenoir County, North Carolina are being recruited for an unethical human experiment that will expose them to levels of fluoride that have been shown in many peer-reviewed studies to cause harm to the developing brain. Parent’s aren’t being warned by the study administrators about the potential risks involved, so the Fluoride Action Network started a collaborative campaign in the summer of 2022 with locals citizens, community leaders, and professionals in North Carolina to warn parents and protect these vulnerable infants and toddlers. Our efforts have been working. We’ve been successful at directly contacting hundreds of new parents, and the WaterBest study has submitted an updated status to NIH and they’re still in the “recruiting” phase after two years; far beyond their original expectations. They’re now increasing their online marketing, which includes new videos appealing to local residents.