DAVID WALKER/STUFF – The complaint was in relation to marketing for Ecostore’s Complete Care toothpaste. Ecostore has removed anti-fluoride marketing from its website after a complaint to the advertising watchdog accused the company of “scaremongering”. In July Ecostore launched a range of fluoride-free natural toothpaste, which included three products. Marketing relating to one of the products, […]
News Archive
Welcome to the Fluoride Action Network News Archive. The FAN News Archive serves as an historical repository for fluoride news stories, positive or negative. Since FAN catalogs all news stories on fluoride, our news section remains a reliable database of all published fluoride news.
Our news database is categorized by country, state/province, and industry. This collection of articles is constantly being updated with the most recent global news on fluoride-related issues and events.
Crest TV Commercial, ‘Halloween Treats Gone Wrong’
These kids aren’t too happy when their Halloween candy is replaced with some healthy Halloween treats. One says the veggie fruit chews taste like “poo-poo” and another says it tastes like broccoli. Luckily, Crest has you covered and encourages you to bring on the candy. Advertiser – Crest Advertiser Profiles – Facebook, Twitter, YouTube Products – Crest Complete […]
Natural toothpaste will lead to epidemic of dental decay: dentists
Note from Fluoride Action Network: An Australian dentist told FAN that a professor at dental school taught students that what was important to maintain good teeth was brushing and whether one used toothpaste or not was irrelevant. (EC) The rising popularity of fluoride-free toothpaste could usher in an epidemic of dental decay, dentists say. Ecostore launched its range of natural […]
Advertising Drove Early Beliefs in Oral Hygiene Practices
Conventional wisdom says that brushing your teeth prevents cavities by removing the sticky film that’s filled with millions of decay-causing germs. But this notion is more of an advertising-created myth than fact, according to Philippe Hujoel, PhD, DDS, MSD, MS, a researcher at the University of Washington School of Dentistry. Almost as far back as […]
Cutting down on rock salt and fluoride can help tackle anaemia, a new study finds
Researchers have found that consuming excess fluoride is intricately linked with anaemia For several decades, India has been trying to reduce the health burden due to anaemia. This condition is known to be a result of insufficient red blood cell and low haemoglobin production in the body and is linked with iron deficiency. Now, scientists say […]
Floss picks, fluoride rinses among ADA Seal-accepted products
Several oral health care products, including floss picks and fluoride rinses, earned the ADA Seal of Acceptance in the second quarter of 2018. The ADA Council on Scientific Affairs’ acceptance of the following items means the products’ manufacturers met clinical and ADA laboratory requirements in addition to ADA and American National Standards Institute-approved dental standards, […]
Study: Fluoride-free toothpaste won’t prevent cavities
Dental health experts worry that more people are using toothpaste that skips the most important ingredient — fluoride — and leaves them at a greater risk of cavities. Most toothpastes already contain fluoride. While health authorities recognize fluoride as a cavity blocker, the internet is dotted with claims, often from “natural” toothpaste marketers and alternative […]
Best Toothpastes For Toddlers That Get The ADA Seal Of Approval
Note: The Fluoride Action Network adds all important articles relating to fluoride exposure to its NewsTracker as we want to ensure as complete a historical record as possible. __________________________________________________________ When I watch my toddler brush her teeth, I marvel at how self-sufficient she seems. Wasn’t she just a baby like a second ago? While she […]
European Organization for Caries Research Workshop: Methodology for determination of potentially available fluoride in toothpastes.
Abstract: Toothpastes are the most universally accepted form of fluoride delivery for caries prevention. To provide anti-caries benefits, they must be able to release fluoride during the time of tooth brushing or post brushing into the oral cavity. However, there is no standard accepted procedure to measure how much fluoride in a toothpaste may be […]
Rinse and Spit: The History of Toothpaste
Without your teeth, life would be tough. Sure, we have all sorts of fancy dentistry tricks these days, but nothing tops the chompers we’re born with. In fact, in 2010 rocker Patti Smith gave the commencement address at the Pratt Institute in New York, and those graduating seniors got some incredibly sound advice: “Now that […]