In response to reports from dentists and dental associations nationwide of escalating anti-fluoridation messages reaching their communities, the ADA House of Delegates approved a resolution calling for the ADA to implement a proactive social media campaign to promote the safe and positive effects of optimal water fluoridation. Delegates approved Res. 101H-2014, which allocates $500,000 for marketing and advertising via Facebook, YouTube and other social media platforms and optimizing search engines to help ensure that ADA information is prominent in Internet searches. The Association will use a portion of the funding to bolster the staff of the ADA Council on Access, Prevention and Interprofessional Relations, which assists members and dental societies with fluoridation campaigns and information.
“The campaign will help communities in a struggle very often waged against anti-fluoridation groups that are very media savvy,” said Dr. Maxine Feinberg, ADA president. “The delegates were willing to make an investment that shows the resolve to put prevention first and give it the attention it deserves as an important aspect of the ADA’s Action for Dental Health movement.”
The resolution was introduced by the ADA’s 1st District, said Dr. Jeffery Dow, 1st District trustee…
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